1. Question
1. What Is Digital Marketing?
Answer:
Digital marketing is an umbrella term for the
targeted, measurable, and interactive marketing of products or services using
digital technologies to reach and convert leads into customers.The key
objective is to promote brands, build preference and increase sales through
variousdigital marketing techniques.
2. Question
2. Name Some Areas Where Keyword Optimization Is Done?
Answer:
For a better page ranking, keywords placement is
important.
The areas are:
o Website
Title
o Website
URL
o Meta tag
o Headings
o Web page
content
3. Question
3. Explain What Is Seo?
Answer:
Search Engine Optimization widely known as SEO
is the process of improving the structure, content and organization of your
site, so that the Search engines can index them correctly. It also involves
doing promotional activities to boost your search engine rank.
4. Question
4. Explain What Is A Keyword In Digital Marketing ? How Important Is It From
The Point Of Seo?
Answer:
“Keyword” in digital marketing is the word that
a user’s or person enters into a search engine to find specific information.
From SEO point of view, for better page ranking
keywords are very crucial. How and where you have used the keywords will
reflect your site ranking.
5. Question
5. Mention What Are The Key Areas Where You Can Use Keywords To Optimize The
Site Ranking?
Answer:
For better page ranking,
you must use the keywords in following areas:
o Keyword
in Website URL
o Keyword
in Website Title
o Keyword
in Meta tag
o Keyword
in Web page content
o Keyword
density in body text
o Keywords
in Headlines
6. Question
6. Do You Know About The Concept Of Ppc And The Models For Designing Ppc
Campaigns?
Answer:
PPC means Pay per click. It is an advertising
system, where the marketer uses the space of an advertising platform to place
an ad. The advertiser pays the owner of the platform whenever a visitor clicks
on the ad. One can go in for a flat rate PPC, where a specific amount is paid
any time the ad is clicked. The publisher may have different rates for
different positions on the website. In a bid-based model, the advertiser
competes with others by placing a bid. He specifies a budget and accordingly his
ad is given a rank.
7. Question
7. How Are Bad Links Characterized?
Answer:
Bad links have some
characteristics like:
o Website
links that are not related to your sites
o Low Page
rank and Low traffic links
o Links
from link exchanges
o Link from
the same anchor texts coming from multiple websites.
o Links
from those sites that are not in Google index.
o Blogs or
articles spam my links
o Paid
links
8. Question
8. Explain What Is Google Adwords?
Answer:
Google Adwords is the single most popular PPC
advertising system in the world. It works on Pay per click model. The
AdWords platform enables the business to create ads that appear on Google
search engine and their other properties.
9. Question
9. What Is Keyword Streaming?
Answer:
Keyword streaming means analyzing the relevant
keywords and choose the best keyword for the website based on its target, in
order to get organic traffics and leads through the keywords.
10. Question
10. Why Is Online Marketing Preferred More Than Offline Marketing?
Answer:
o Most
people today go for digital marketing as it comes with numerous benefits. SEO,
web development, and hosting are some of the most useful platforms for online
marketing.
o The range
of leads is extraordinary. It is capable for one to reach a huge number of
individuals quite easily via online marketing.
o On the
other hand, with technological development, a number of people reading
newspapers, listening to the radio or watching TV goes down.
11. Question
11. How Do You Think Your Experience Of Digital Marketing Will Benefit Our
Business?
Answer:
With this question, it’s all going to come down
to your own personal experience – so think about what you’ve done in the past
and what skills you’ve picked up which they might not necessarily have in-house
which could benefit the business overall. Also consider any particular digital
marketing campaigns that you learnt a lot from – and how this particular
knowledge could help the business or one of the business’ existing clients.
In this instance, the employer is really asking
what differentiates you from the rest of the applicants – so think carefully
about what makes you unique (in terms of your digital marketing skills,
knowledge, experience and contacts) and how this could have a positive effect
on the business.
12. Question
12. How Important Are Keywords From The Online Marketing Perspective?
Answer:
Keywords determine how to drive organic traffic.
Keyword research helps in optimizing the structure and content of the website.
By including the right keywords in website’s URL, Meta descriptions, title tags
and website content one can ensure a higher ranking of the webpage. But it
isn’t just about SEO. Keyword research forms the basis of all digital marketing
strategies.
13. Question
13. How Would You Classify The Digital Marketing?
Answer:
The digital marketing is divided into two
segments, which are inbound marketing and outbound marketing. In inbound
marketing, you can take help of social media in terms of content, e-books to
get the maximum traffic on links. Whereas, outbound marketing encompassing
emails, cold calls, placing ads or reach out targeted audience via digital
mediums.
14. Question
14. Which Are The Most Useful Online Marketing Tools?
Answer:
Some of the most common
tools that help in the Digital marketing effort include:
o MailChimp–A
powerful tool for email marketing campaigns.
o Buzzsumo-
An effective tool used in Content Marketing that assists in finding the most
shared content on certain topics.
o Canva- A
simple to use graphic design software.
o Ahrefs-
An all in 1 SEO tool used to track keyword performance, measure social metrics,
perform backlink analysis, analyze content, and do keyword research.
o Buffer
and HootSuite -social media automation tools that help in fully automating the
postings on Facebook, Twitter, Google+, Facebook and LinkedIn.
o GoogleAnalytics
and Kissmetrics to track your digital marketing performance.
15. Question
15. Why Do You Think Online Marketing Has Taken Over The Traditional Marketing
Strategies?
Answer:
Online marketing is a targeted and interactive
way of reaching out to customers. Through various digital marketing platforms
like Social media, LinkedIn, Blogs, PPC one can promote and advertise the brand
in a cost-effective manner. Tools like Google Analytics help in keeping track
of the efforts and calculate the return on investment and measure the results
of the digital marketing efforts. Real-time information regarding a number of
visitors, conversion rates enables the marketer to tweak the campaign so as to
achieve the desired result effectively. Most of this is not possible with
traditional marketing techniques.
16. Question
16. Can Social Media Marketing Really Help My Business?
Answer:
Most definitely! It’s been proven again and
again by business after business. In fact, not utilizing social media marketing
can actually harm your business, since having an online presence on social
media is simply expected of any reputable firm these days.
17. Question
17. What Are The Benefits Of Social Media Marketing For My Company?
Answer:
Whether your business is taking advantage of it
or not, social media has forever changed the way that consumers communicate
with businesses, and vice versa. Being accessible to your customers – and your
prospective clients – via social media is a vital means of developing
relationships with them and helping them through the sales funnel.
18. Question
18. How Should Companies Measure Their Social Media Marketing Success?
Answer:
Success is measured using the same metrics you
use for any other marketing activity: traffic, leads, and customers. Counting
the number of fans or followers you have can help you understand your social
media reach, but the bottom line that determines its success is how many people
it drives to your site, how many of them are qualified leads, and how many of
them actually become customers.
19. Question
19. How Much Does Social Media Marketing Cost? What’s The Roi?
Answer:
One thing is for certain – social media
marketing is never free. Whether you’re spending your own valuable time on it,
asking an employee to add it to their workload, hiring a social media employee,
or outsourcing to a marketing firm, there is always a cost. The key is to get
the maximum ROI out of the time or money you put into it. It’s important to
remember, however, that ROI doesn’t have to mean revenue. It can, but it can
also mean meeting other objectives, such as getting new leads, increasing email
subscriptions, or even boosting customer satisfaction. The ROI you end up with
is the direct result of how focused your social media marketing strategy is.
20. Question
20. Does My Company Really Need A Blog For Social Media Marketing?
Answer:
Yes! A blog is one of those non-negotiables.
Apart from all of the benefits it provides on its own, such as increasing your
credibility as an industry expert, and providing fresh, keyword-rich content on
a regular basis to please the search engines, a blog is a vital component of
social media marketing.
One of the most effective types of content to
post on social media is a link to a blog post. Without fresh blog posts being
shared on a regular basis, you won’t have nearly as much to talk about with
your fans, and you won’t be driving as much traffic to your site, either.
21. Question
21. Is Social Media Marketing Better For B2c Or B2b Businesses?
Answer:
It’s important for both, but in different ways.
While B2C businesses can focus on more light-hearted, fun social media posts,
B2B businesses need to use social media to share valuable industry content. As
a tool for connecting a business with its customers, however, social media is
vital to both.
22. Question
22. How Should We Be Using Facebook For Marketing?
Answer:
Facebook is the social media platform of choice
for over a billion people worldwide. Use it to connect and interact with your
audience, and to share your content in a way that encourages your fans to share
it as well.
23. Question
23. How Should We Be Using Twitter For Marketing?
Answer:
Twitter has over 313 million users, and is ideal
for sharing your content and connecting with other influencers in your
industry.
24. Question
24. How Should We Be Using Linkedin For Marketing?
Answer:
LinkedIn has over 467 million users. It is a
great place to share your credentials with the world, but more importantly,
it’s the perfect place to interact with your audience online. Using LinkedIn
Groups, you can answer questions and contribute to discussions in order to
demonstrate your industry thought leadership as well as your willingness to
help others generously.
25. Question
25. Should We Be Using Google+ For Marketing?
Answer:
Though it started out looking promising, Google+
is one platform we don’t recommend using for marketing purposes anymore.
26. Question
26. Is Youtube Important For Marketing?
Answer:
Videos are becoming more and more important in
the world of social media marketing. YouTube gets over 4 billion views per day!
Promote your brand’s image through a video, let your audience have a peek
behind the scenes at your business, or make a how-to video.
27. Question
27. Is Outreach An Important Part Of Social Media Marketing?
Answer:
Guest blogging is one of the most effective and
widely discussed methods of outreach, but social media can help your outreach
efforts significantly, as well. Connect with other influencers in your industry
via social media, and then build relationships with them through conversations
and helping them to promote their content. Building a relationship in this way
before reaching out to ask for a guest blogging opportunity can boost your
chances of success greatly – and when your audience sees that you regularly
converse with other experts via social media, they’ll see you as an expert,
too!
28. Question
28. How Can I Take Control Of My Brand Online Through Social Media Marketing?
Answer:
Taking “control” of your brand isn’t really
possible anymore, thanks to social media. Whether you’re in the conversation or
not, people will talk about you online, and there’s no way for you to “control”
what they say. But what you can do is join in those conversations, and
influence them by being a part of them. From negative reviews on Yelp to
customer complaints on Twitter, the way to influence your audience’s perception
of your brand is to participate in the conversations, and steer them in a
direction you’re happy with.
29. Question
29. Should Each Department In My Company Have Its Own Social Media Initiatives?
Answer:
A company’s social media activities don’t have
to all come from the same place – but they do need to be coordinated, and that
can be hard to do when each department is doing their own thing. Sending
differing messages causes more confusion to customers than anything else –
consistency is key.
30. Question
30. How Much Time Should Social Media Marketing Take Each Week?
Answer:
Timing is everything in social media marketing.
The good news is, by using social media you have the opportunity to reach your
specific audience in real-time. But even though there are many tools you can
use to schedule and automate posts to save some time, you’ll also want to keep
track of the activity on your social media accounts throughout the day, so that
you can provide timely responses to audience questions and comments. Between
strategizing, creating and posting content and images, responding to your
audience, and checking analytics, social media done right can be a full-time
job.
31. Question
31. What Are Some Common Social Media Marketing Mistakes Business Make?
Answer:
One of the worst mistakes is inconsistency –
only posting sporadically, and not responding when consumers reach out to
engage. Another biggie is using social media as a place to announce your own
content and nothing more, without ever engaging in discussions or adding
comments to the post that make your audience want to click or like or share.
32. Question
32. Do I Need To Send An Email Newsletter?
Answer:
For some businesses, a newsletter is the way to
go. For others, a different approach works better. Newsletters usually feature
several different pieces of content, such as recent blog posts and current
specials. But it’s also perfectly fine to send an email featuring only one
piece of content, or an individual marketing message. Tailor your email
structure to your unique audience, and see what works best through
experimentation.
33. Question
33. How Long Should My Emails Be?
Answer:
The average person will only spend about 20
seconds reading an email, so use that as a guideline. If your email will take
longer than 20 seconds will to read, make sure that the most important
information, as well as your call to action and links, are located near the
top, where they can be seen without having to scroll down.
34. Question
34. How Do I Write A Great Marketing Email?
Answer:
The single best piece of advice we can give when
it comes to writing a marketing email is to keep the following in mind: The
purpose of every email you write is to deepen your relationship with each
individual subscriber. That means writing to them as if they were a friend, or
at least a real-life person, rather than sounding like a used car salesman.
35. Question
35. How Can I Get Subscribers To Open My Emails?
Answer:
The key to getting subscribers to open your
emails is by writing a stellar subject line every time. Other than your company
name, that is all they have to help them make that split-second decision when
they see your email in their inbox.
36. Question
36. Should I Segment My Email Lists?
Answer:
If you have the resources to write that extra
content, and the flexibility within your niche to divvy your subject matter up
into segments, then by all means, yes! Segmenting your email list is a great
way to personalize marketing messages according to subscribers’ individual
interests, making them that much more effective.
37. Question
37. How Can I Increase My Click-through Rate?
Answer:
Amazingly, people are much more likely to do
something if you simply ask them to. By placing a call to action in your email,
specifically asking subscribers to “click here” or “shop now,” you’ll see a
boost in your click-through rate.
38. Question
38. How Do I Write A Great Call To Action?
Answer:
Your call to action should be very clear, and
very simple. It should be somewhere towards the top of your email for those who
won’t finish reading the whole email, and then repeated again at the end for
those who do read all the way through. It should spell out exactly what you
want subscribers to do, such as, “Click here to download our report.”
39. Question
39. What Does The Can-spam Law Say?
Answer:
This law requires anyone sending commercial
emails to include an unsubscribe link within each one, include the company’s
physical address or P.O. Box as well, and to honor any subscriber’s request to
unsubscribe by never emailing them again. Noncompliance with this law can be as
high as $300 per email recipient.
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