1.
What Is Marketing?
Answer:
Marketing can be referred to as a form of
communication with your customers, with the help of marketing tools such as
advertising, promotion, publicity, design aspects related to the look of the
product etc.
2.
What Are The Keys To Marketing Success?
Answer:
Keys
to marketing success can be summarized in below mentioned points:
o The
foremost important point is to “satisfy the customer”.
o A
company should have a clear image in order to achieve marketing success.
o Thirdly,
work should be clearly distinct from other business activities in an
organization. It should be central to the entire organization.
o Fourthly,
business should develop a unique strategy that is consistent with the
circumstances that it faces.
3.
Mention The Various Components Of Marketing Management?
Answer:
Marketing
management components can be divided into following points:
o Corporate
level: It
consists of company’s mission and objectives.
o Functional
level: Non-marketing
and marketing institutions are included in it.
o Marketing
level: It
consists of situation analysis, objectives, strategy, implementation, budget,
and evaluation.
o The
marketing mix consists of product, distribution, promotion, and price.
4.
What Were The Different Approaches Used In Marketing Earlier?
Answer:
There
were three marketing approaches used earlier:
o Production
orientation: An
organization which focuses on production specializes in producing most of the
given services and products without considering the quality.
o Product
orientation: An
organization, which focuses on product orientation, is mainly concerned with
the quality of the products.
o Selling
orientation: An
organization, which uses sales orientation mainly, focuses on the selling or
promoting a particular product, and not determining new consumer desires as
such.
5. Explain Service Marketing. Also, Explain What Is A
Service?
Answer:
o
Service marketing can be defined as marketing of
services. It is not same for tangible products. Services if compared with goods
then all products are neither purely goods nor services. In more clear words
service can be defined as
o
Use of the service is not separated from its purchase.
o
A service can never be in material form and therefore
it cannot be touched, seen, heard, tasted, or smelled.
o
The use of a service is inherently subjective, i.e. if
many people are experiencing services then each of them will experience it
uniquely.
6.
What Are The Current Approaches Used For Marketing?
Answer:
Current
approaches used for marketing can be categorized in four categories:
o Relationship
marketing: This
approach deals with customer satisfaction. The whole emphasis is done on the
relationship between the suppliers and customers.
o Business
Marketing: It
does not focuses on consumer products rather it focuses on industrial goods.
All sort of marketing techniques are like promotion, advertising, etc are used.
o Social
marketing: It
focuses on marketing a product socially i.e. online.
7.
What Is An International Marketing Plan?
Answer:
o It
involves the organization in making more than one marketing decisions across
the nations.
o There
are many reasons to enter an international market led by large market size and
diversification.
o There
are also several reasons to avoid entering international markets, including too
much red tape, trade barriers, and transportation difficulties.
o The
stages of going international are as follows: exporting, licensing, joint
ventures, direct investment, U.s. commercial centers, trade intermediaries, and
alliances
8.
What Is Marketing Communication?
Answer:
Marketing communication can be defined as
the efforts made by the seller to convey his message to his buyers and to
accept it in retrievable form. The main point of communication process is
persuasion. It is totally goal oriented. It is not a haphazard activity. Each
of its tool consists of specific complexities and potentialities that justify
managerial specialization.
9.
What Are The Various Types Of Marketing Research?
Answer:
Various
types of marketing research are:
o Field
research: It
is related to the research for a specific purpose.
o Desk
research: Usually
it is conducted for one purpose initially but gradually it is used to support
another goal.
o Exploratory
research: It
investigates an assumption...
o Predictive
research: This
type of research is done to predict any future occurrence.
o Conclusive
research: This
type of research is done to derive a conclusion of a research process.
10.
What Is Real-time Marketing? How It Became Important?
Answer:
Real
time marketing can be defined as marketing done to a customer in a particular
time and place. It is the kind of marketing which seeks the most appropriate
offer for a particular customer. Real-time marketing is the outcome of customer
relationship management (CRM) solutions in major companies. Over time,
Real-time marketing became a big solution for vendors and maturing customers.
Vendors found themselves re-branding real-time marketing products to suggest a
more holistic appreciation of enterprise interaction decision management.
Comments
Post a Comment